Colleen Dunn

Social Media Content & Brand Strategy

Hello there!

I’m Colleen, a social media manager specializing in content and brand strategy located in Chicago. I come from a musical and artistic family with a passion for creativity. I have a growing vinyl collection, an obsession for coffee table books, a love for watercolor painting, and an eagerness for travel. I love capturing the things I do and love around me which has shaped my approach for social content strategy very naturally.

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Experience + Results

With over nine years of experience in the social media field, I have found success and personal fulfillment by building brand awareness, monitoring engagement, and creating strategies that are authentic for diverse brands.

  • Marketing of multiple award-winning restaurants in Chicago
  • Real-time social media coordination for key events:
    • Hotel, Restaurant, and Nightclub Openings
    • Chicago Social Media Week
    • Chicago Ideas Week
    • Lollapalooza Aftershows
    • Charity Fundraising Events
  • Multi-year panelist, Mashable – Chicago Ideas Week
  • Implemented initial Instagram presence and ongoing strategy for seven unique brands, resulting in a total of 51,400+ gained followers
  • Oversaw the marketing of brands receiving 2.5 million impressions and 35k engagements on average per month
  • Photography repurposed on global brand’s Instragram accounts such as: A Color Story (825K Followers), A.W.A.K.E. Mode (145K Followers), Artifact Uprising (666K Followers)
  • Monitored a nation-wide campaign for a luxury car brand

Services

Whether it's retaining and building on your existing 175k+ followers, or providing recommendations and support to implement your first marketing initiative – I always approach each brand with a unique and innovative perspective.

  • Social Media Marketing + Strategy
    • Monitor engagement on all social platforms
    • Post & schedule content
    • Respond to incoming messages on social platforms
    • Leverage guest created content
    • Facebook and Instagram sponsored posts
  • Social Reporting
    • Track & report on key metrics (gained followers, impressions, engagement)
  • Branding
    • Develop brand guidelines
    • Design and manage marketing calendars for all marketing initiatives (social media, newsletters, promotions)
    • Manage email marketing strategy; copyright, email creatives & content, audience segmentation, deployment, delivery, and reporting of metrics
    • Proofread and verify all marketing material and advertising aligns with brand guidelines
    • Collaborate with Public Relations agency/team to ensure goals and objectives are being met
  • Build Online Presence
    • Assist in online listings such as Yelp, Google, TripAdvisor, Pinterest accounts in addition to social media profiles
  • Photography (iPhone) + Photo Styling
    • Basic content creation (photography & images for social media, website, eblasts, PR assets, etc.)
  • Identify on-brand social influencers and bloggers for collaboration
    • Coordinate and monitor influencer content for multiple social channels, including live content (for example Instagram Stories)
  • General Consulting
    • Research industry trends
    • Competitor Analysis
    • Provide strategic counsel/direction

Photos